MAY 07, 2021
Who says restaurants only ship food and ingredients? There is immense opportunity for fast-food chains to improve speed and efficiency in managing their non-food delivery. Here’s how.
Not so long ago, there was a time when ordering-in was only available for Pizza. When a family wanted to order food and stay in, they all had to order from the same place, and the portion sizes were often designed accordingly. In the last ten years, though, a lot has changed. With the arrival of restaurant aggregators and online ordering platforms, fast-food chains think of home delivery as a growing channel — so much so that there are several ‘cloud kitchens’ that do only delivery. For the same meal, a family has the luxury of ordering from multiple places without a significant impact on the total expenses.
The market growth reflects this Experts project that the fast-food market, also known as the quick service restaurants market, will grow at a CAGR of 18% in the next five years. Much of this growth is expected to come from “increasing urbanisation, rapid expansion in food delivery services, expanding young & working population, a growing number of dual-income families and rising disposable income in the country.”
As markets grow, competition grows too. To stay competitive in the market, fast-food chains follow a wide range of strategies: Marketing, promotions and offers to attract customer interest; availability on multiple food delivery platforms to expand reach; building their tech platforms — to handle orders; collaborations with multiple businesses to enable combo-offers, and expanding store footprint to cover every nook and cranny of the city.
Each of these strategies brings two distinct challenges to fast-food businesses:
While every restaurant focusses steadfastly on the quality of their food, the logistics of paperwork and hardware is often left behind.
It is here that an efficient, robust and centralised mailroom can make a world of difference. With a reliable logistics solution provider, you can operationalise pickups, delivery and shipping of all non-food packages across all your branches, wherever they are located.
Robust logistics for non-food delivery: Delhivery Mailroom can handle the shipping of all non-food materials such as feedback forms, contracts, promotional material, tech hardware such as iPads and touchpads, etc. between head office and local branches.
Industry-ready solution offering: Unlike a regular courier service that treats all packages as the same, Delhivery Mailroom for fast-food restaurants is a unique solution designed to meet the industry’s specific needs.
One-touch package delivery and pickup: With a technology-enabled logistics provider, your staff across branches can book pickups and delivery at their convenience. For instance, with Delhivery Mailroom, your teams can book slots from their mobile phones through our user-friendly app, anywhere, anytime.
Real-time tracking: API validated tracking ensures that you can always keep an eye on your packages.
Single-pane reporting: At any point in time, you can access a customised dashboard of all the shipping you’ve done through Delhivery — how many packages, at what price, across which locations, during which time of the year etc.
Nation-wide reach and scale: Individual restaurants no longer need to go through the hassle of finding courier services, which are often inconsistent and expensive. With Delhivery Mailroom, branches in 2,800 cities across 18,700 pin codes can have consistent service and assured delivery at affordable prices.
Flexibility of payment: Delhivery Mailroom allows online bank transfer, cloud-based payments, card payments, or even cash on delivery (COD).
The success of any fast-food restaurant might be in delivering great quality food. But the efficiency relies on back-end processes like transport and logistics. Delhivery Mailroom Delhivery Mailroom is a customised solution designed to improve the efficiencies of the fast-food restaurant industry. Powered by our in-house technology, data science capabilities and an expansive network, Delhivery Mailroom can take care of your logistics while you’re cooking up a delightful meal.