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Your Business is Going Online, Your Shipping and Logistics Should Too!

AUGUST 13, 2021



The Indian e-commerce market is expected to reach $200 billion by 2026. The rapid digitisation and internet penetration in the country has enabled an enormous push for e-commerce this past decade. The pandemic has only added to the growth. As a result, businesses that previously only had a seller page in giant e-commerce marketplaces or a social media page for visibility have started setting up their e-commerce channels.

Typically, they set up storefronts on one of the top e-commerce tools such as Shopify, WooCommerce, Magento, OpenCart etc. Each of these platforms offer a wide range of services, including product listing, promotions, payment integration, inventory management etc., making the customer experience seamless.

However, for most small and medium enterprises (SMEs), the digitisation ends there. Once the order is placed, the fulfilment and logistics processes that follow are performed manually offline across various disparate systems. Here’s how one of our SMEs was doing their fulfilment before they came onboard Delhivery.

  • Customer places an order on the website
  • Order triggers an email to a sales executive, who updates a spreadsheet of orders
  • The logistics team looks at the spreadsheet to verify the availability of inventory
  • Packaging executive packs, labels and get the order ready for shipping
  • Delivery executive takes the packages to a local courier partner, who issues a slip for each parcel
  • The delivery executive returns and updates another spreadsheet with the airway bill number
  • The customer service executive refers to this spreadsheet to track the package when the customer enquires

As you can see, while the sales process was entirely digitised and automated, the backed is highly manual and inefficient. This is because no traditional courier service offers integration with e-commerce platforms. Because traditional courier service is not built of e-commerce.

If you are taking your business online, you need shipping and logistics that is designed for e-commerce. Here’s what that would look like.

#1 Existing integrations with top e-commerce tools

Whether you use Shopify, WooCommerce, Magento, Openkart or any of the top e-commerce tools online, you need a shipping and logistics solution that integrates seamlessly. It must allow you to

  • Create, process and track orders
  • Assign airway bill number
  • Print shipping labels
  • Sync inventory status
  • Bulk import orders from other channels

At Delhivery, we integrate with Shopify, WooCommerce, Magento, Openkart, etc.

#2 Custom integrations for other tools

Not all small businesses might want to choose existing e-commerce tools or plugins. Some of them might have custom solutions to manage their orders. A good logistics solution needs to enable integrations across those too. At Delhivery, we do this through APIs for real-time information exchange.

#3 Automated order fulfilment

Integrating logistics for e-commerce is not just about the technology. It must ensure that the fulfilment of your order is complete. This is what Delhivery does best. As end-to-end shipping and logistics provider, we do pick up, transportation, warehousing, last-mile delivery, express shipping and freight management for your goods. We deliver to over 19400 pin codes across 2825+ cities.

#4 Effective order tracking

With the integrated app, you can let your customers track the status of their orders in real-time. You can automate SMS and email notifications for every order. If a customer calls your customer care number, your executives can also track the package in real-time within the app.

#5 Advanced e-commerce analytics

Most e-commerce platforms offer analytics on customer behaviour on the website. How many visitors came; what products they browsed; how long they spent on the website; where are they from etc. However, this does not extend to information after they complete the order.

With advanced data science and analytics from Delhivery, you can also understand trends in your logistics. Where are most orders coming from; what percentage of product price is going to shipping; is offering cash-on-delivery increasing sales; should you charge for same-day/next-day delivery etc. This will give you a clearer picture of profitability metrics throughout the customer lifecycle.

Choose Delhivery SME to Power Your e-commerce Business

At Delhivery, our mission is to bring e-commerce grade technology and logistics solutions to every small and medium enterprise in India. We want to make it simple for SMEs to adopt modern technology. This is why we’ve made it effortless to integrate Delhivery to any e-commerce tool through existing plugins or custom APIs.

If you’re taking your small business online, talk to a Delhivery executive to learn how we can make that seamless for you.

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